Practical apps, websites
and software.
Kellex Labs pairs half a century of real-world business experience with frontier AI to design, build, and ship production software end to end — from polished marketing sites and storefronts to autonomous, multi-model AI platforms.
Three ways we put software to work.
Websites & storefronts
Fast, refined marketing sites and e-commerce that earn trust and convert. Proven on Preeya Permanent Makeup and Thai Flavor House.
Specialized tools & apps
Domain-specific software that automates real, often regulated workflows. Proven on NutriFact Panels — FDA-compliant nutrition labels.
AI platforms & agents
Multi-model, agentic systems that run complex operations on their own. Proven on AIAMOS, our autonomous ad operating system.
What building AIAMOS proves.
AIAMOS is our flagship — an autonomous ad operating system where an AI agent, Nova, runs the entire marketing loop on its own. Delivering it meant solving problems most studios never touch. The same capabilities are available for your product.
Multi-model AI orchestration
27 models across language, image, video, voice, and music, unified behind one clean interface.
Autonomous agents
Software that audits, decides, and acts on a cadence you set — without waiting for prompts.
Multimodal generation
Text, images, video, voice, and music produced programmatically in a single pipeline.
Data & intelligence
Automated SEO, social, and competitive audits turned into briefs and prioritized action plans.
Natural-language control
Plain-English instructions translated into complex, multi-step operations.
Always-on infrastructure
Modular systems — 18 modules in AIAMOS — that run continuously and reliably at scale.
Expertise you can rely on.
The most sophisticated technology is useless if it doesn't understand the realities of the business it serves. At Kellex Labs, we don't build software for software's sake.
We unite deep domain knowledge with modern AI capabilities to deliver robust systems designed for the real world — not just the sandbox.
Domain depth
50+ years navigating complex, specialized industries before a single line of code is written.
AI-accelerated
We build with the same frontier tools we ship, moving faster without cutting corners.
End-to-end ownership
One team from first sketch to production and beyond — the developer behind every shipped product.
Built end to end, shipped live.
Four products designed, engineered, and launched under the Kellex brand — from local storefronts to a frontier AI platform.
AIAMOS
An autonomous ad operating system built around Nova, an AI agent that runs the marketing loop on its own. On a cadence you set, it audits each client for SEO visibility, social presence, and competitive intelligence, then produces briefs and prioritized action plans from plain-English instructions. It unifies 18 modules and 27 AI models across language, image, video, voice, and music into one platform that works continuously without waiting for prompts.
Preeya Permanent Makeup
A polished web presence for a luxury permanent makeup studio in Raleigh, NC, showcasing services such as microblading, lip blush, and precision eyeliner, and guiding new clients toward booking a consultation.
NutriFact Panels
A specialized tool that generates FDA 21 CFR 101 compliant nutrition facts labels from a recipe, handling USDA data, automatic rounding and daily values, and print-ready PDF and SVG exports.
Thai Flavor House
An e-commerce storefront for a Thai food brand that brings bold, authentic flavors crafted in Thailand to the modern home kitchen, with product shopping, brand storytelling, and a streamlined checkout.
A clear path from idea to launch.
Understand the domain
We learn the business and its real constraints first.
Design the experience
We shape a clear, credible product around them.
Build with AI
We engineer it fast, with modern tooling.
Launch & iterate
We ship to production and keep improving.
Questions, answered.
What is Kellex Labs?
Kellex Labs is a software studio that designs, builds, and ships practical apps, websites, and AI platforms for niche and specialized markets. It pairs more than 50 years of real-world business experience with frontier AI tools, and has shipped four products: AIAMOS, Preeya Permanent Makeup, NutriFact Panels, and Thai Flavor House.
What does Kellex Labs build?
Kellex Labs builds three kinds of software: fast marketing websites and e-commerce storefronts, specialized domain tools and apps for real (often regulated) workflows, and multi-model AI platforms and autonomous agents. Every product is designed, engineered, and launched end to end by the same team.
What is AIAMOS?
AIAMOS is Kellex Labs' flagship product — an autonomous ad operating system built around Nova, an AI agent that runs the marketing loop on its own. It unifies 18 modules and 27 AI models across language, image, video, voice, and music, and audits SEO, social presence, and competitive intelligence on a cadence you set.
How do I contact Kellex Labs?
You can contact Kellex Labs by email at contact@kellexlabs.com. Kellex Labs partners with organizations that value deep domain expertise and pragmatic execution, and responds to every inquiry directly.
Does Kellex Labs use AI to build software?
Yes. Kellex Labs builds with the same frontier AI tools it ships, which lets it move faster without cutting corners. Its capabilities span multi-model orchestration, autonomous agents, and multimodal generation of text, images, video, voice, and music.
What kinds of businesses does Kellex Labs work with?
Kellex Labs focuses on niche and specialized markets — from local service businesses and consumer brands to regulated tools and advanced AI platforms. Its shipped work includes a permanent makeup studio site, a Thai food e-commerce brand, an FDA-compliant nutrition-label tool, and an autonomous advertising platform.
Where is Kellex Labs based?
Kellex Labs operates from the United States (North Carolina) and works with clients remotely across markets.
Start a conversation.
We partner with organizations that value deep expertise and pragmatic execution.